ADVERTISING vs. PR

ADVERTISING
you pay for,
PUBLIC RELATIONS
you pray for.

A strategic Public Relations campaign helps your organization be recognized as a market and industry leader, something all the advertising in the world cannot accomplish.

The difference?
CREDIBILITY.

PR has it and advertising never will. When consumers read a newsworthy, third-party article written about your product or firm, or see news coverage of your event on television, it provides credibility while reaching thousands of people at once– credibility that cannot be purchased at any price. Those same consumers know that advertisements are“bought and paid for”and publishers and broadcasters will run“anything” for a price.

PUBLIC RELATIONS
Public Relations is more than mailing out press releases and pitching stories to the media. Depending on the client, a strategic. Public Relations campaign can include some or all of the following:

• Research
• Media relations
• Community relations
• Government affairs
• Marketing communications
• Internal relations
• Investor relations
• Special events
• Media training

AWARD-WINNING,
GRASSROOTS APPROACH
Cardoza Associates, Inc. has a proven, award winning, system of getting its clients’ key messages to the community, governmental officials and the media. The award-wining technique is based on a grassroots approach that educates the audience. The key is to be accurate, honest and available to the media, public officials and agencies.

Let Cardoza Associates, Inc. show you how effective Public Relations tactics complements advertising and supercharges name recognition and marketing campaigns.

THE TOTAL PACKAGE
Cardoza Associates, Inc. is the No.1 choice for businesses seeking “one-stop service” for all its Public Relations, Media Relations and Marketing needs. Cardoza Associates, Inc. assures a smooth journey from the first meeting to the final project by putting together a total package that not only targets the community, media and governmental agencies, but the rapidly growing Hispanic market as well.

HISPANIC MARKET
It is no secret that Hispanics have become major consumers and opinion leaders. Numbers recently released by the Census Bureau show Latinos are now the country’s largest minority population — 37 million strong and counting. Latino purchasing power in this country is rising almost three times faster than that of the general population. U.S. Hispanics today represent the fifth-largest Spanish-speaking population in the world. Together they form the Spanish - speaking world’s third - largest economy, after Mexico and Spain.